As the 40th provincial election in British Columbia is fast approaching it is
hard to miss any stories on the news, internet or newspaper. As any election approaches
it is expected that there will be at least one or more stories on the news or
in the newspaper each day. For this particular election I have personally
learnt the most through news stories for which parties are running to become
the new provincial government. In the 2013 provincial election there are four
parties in the running which include the Conservatives, the Liberals, the New
Democratic Party and the BC Vision Party. Each media story presented about this
year’s election has played a large role in influencing my perspective on the
parties.
Media stories can either cover positive or negative aspects on an
electoral party or their candidates. They also can cover simple facts about the
candidates that are running just as Squire Barnes from Global News has done for
this current election. For the four electoral parties in the 2013 BC election
Squire has interviewed all four party leaders simply about their life and
briefly about the election. (http://globalnews.ca/news/537511/political-playoffs-squire-and-the-four-party-leaders/.)
There are also many news stories that cover the events that lead up to the
elections as well as the few candidate debates that go on. These news stories can
provide information to the public about these candidates and greatly influence
their perspective on the parties.
Along with there being stories on the news, in the newspaper and on the
internet, recently there has also been a lot about the elections, parties and
candidates on social media websites. This is one way that party leaders can
campaign in a non-traditional way. This type of media is a great way to allow
party leaders to get in touch with the public and maybe even get their vote. As
parties put out Facebook and twitter pages or sometimes even collect e-mails to
send out newsletters, the amount of people that sign-up or like a page may be
deceiving. “All [of this information is] traceable, measurable and
useful [to each party but] it's not directly linked to actual votes.” CBC News
(http://www.cbc.ca/news/technology/story/2011/05/03/f-vp-misener-social-media-canadian-election.html)
Even though this type of media doesn’t have confirmation on playing a large
role in the election, I believe it does because of my personal experiences of
using social media over the past weeks. Global News presented an excellent
story earlier in April of this year that demonstrated how social media can be
used in a way to reach out to the public, grab their attention and votes. (http://globalnews.ca/news/467855/how-will-social-media-affect-b-c-elections/)
As media can help promote parties
and candidates it can also report on the negative aspects and events of these
parties and candidates. I believe that these negative news stories are stronger
influences on the public than the positive. These negative news stories on the
news, in the newspaper or online are more eye-opening and appealing to the
public which therefore have a greater influence on them. For example, for this
year’s election Global News had reported about the Liberal video released
against the NDP leader Adrian Dix. (http://globalnews.ca/news/545570/b-c-liberals-launch-new-youtube-ad-attacking-ndps-adrian-dix-with-video/).
If this video wouldn’t have been reported on there would had been a less amount
of people knowing about it. Then with this particular incident there was a
follow up story about the NDP asking to take the video down. (http://globalnews.ca/news/546730/b-c-liberals-refuse-to-remove-youtube-video-attacking-ndps-adrian-dix/).
With both of these news stories on Global there were negative aspects for both
of the parties. This could have been a large influence on the public and their
views about each of these parties.
In conclusion it doesn’t matter what the media reports about the
candidate, party leader or actually party itself it will always have a large
influence on the public. Either positive or negative the media will be
informing the public with their news coverage and most likely put a new
perspective into some of the public’s minds. As I have mentioned previously I
believe that the media in the present day does have a big influence in
determining the outcome in an election because of the fact that it is present
everywhere in our communities. Media coverage about the elections around this
time of the year is certainly something you can’t avoid.